President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Questioning Techniques

Communication skills are something that children usually take for granted. It is usually their first language, and as a result, their first communication tool. As children develop their communication skills, they often ask questions to learn more about the subject or topic they have researched. But how does one ask a question and what kind of questions are applicable? Let's examine these two questions in further detail:

Close vs. Open Interview Questions: In most cases, the best kind of questioning techniques are those that involve direct answers, rather than indirectly. This is a great exercise in learning directness versus openness, especially in terms of closing vs. opening questions. Of course, you could explore alternative questioning techniques with various variations of the above exercise. But generally speaking, a good interviewer will welcome an honest answer from a potential applicant. It shows a clear interest in the job and shows that you are not just asking them questions to obtain information, but rather that you want to get to know them as a person.

Questioning Techniques for an Open Minded Interview: As you probably know, interviewer beware! One of the biggest problems facing many job applicants these days is how to survive an interview where the candidate "lost" the interview instead of scoring points for having a good conversation. So when interviewing, remember that it is important to ask questions that encourage a good interaction, rather than distracting the listener with a series of irrelevant inquiries. Here are some open-ended questions to consider:

How did you learn about... What was your primary course content? What learning processes did you go through to get to... Learning questions serve as a starting point for a discussion between you and the interviewer to identify the learning process you went through to complete the course content.

How do you see yourself fitting into? When you are asked probing questions, do your best to remain calm and professional. This will give the interviewer a good impression of who you are and what you plan to bring to the job. Your responses to the questions should provide a good insight into your thinking, reasoning, personal attributes, and work style.

How would you describe your learning process? When you ask questions that are clearly relevant to the job, the interviewer will be able to see how you learned the material and how you are progressing. Answering this type of question will demonstrate your awareness of your learning process, and the confidence you have built up throughout the course of your career as a teacher.

Closed Questions: Ask a question that is focused on the requirements of the position. Answering this type of question demonstrates your attention to detail and will help the interviewer determine if you are a good fit for the job. If you are being asked to apply for more than one position, it's okay to switch around and use open and closed questioning techniques within the interview. When you're being interviewed for different positions, you may switch back and forth between open and closed questions to get a better idea of who they are interested in hiring. Regardless, make sure you ask questions that will help you narrow down the field and find out if you would be a good fit for their organization.

Questioning Techniques for Interviewers will help you look more appealing and increase the chances that you will be hired. However, just like any skill, asking questions requires practice and patience. Never assume that you already know the information or answer to the question. You will still end up looking clueless if you don't pay attention during the actual interview!

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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